When asked to think of a company that understands why they exist, I didn’t hesitate to think of lululemon athletica.
lululemon athletica just gets it; they know why they exist, and they carry that out through every one of their services.
I became a fan of lululemon, and genuinely began to understand, and more importantly, appreciate what they stand for, ever since I got to college, three years ago.
They’re a brand that goes far beyond their products; their loyal customer base is why they exist. They are a company that truly sticks to their mission statement:
Creating components for people to live longer, healthier, fun lives.
In fact, a few months ago, I had an issue with a pair of lululemon leggings, and the entire issue could not have been solved any smoother or more professional; it’s a story that I share anytime lululemon comes into conversation (which is more than you’d think…especially with college students).
A few months ago, I noticed a very small hole in my favorite pair of leggings, actually the first pair of lululemon leggings I ever had…so this was basically a travesty for the basic white girl that I am.
I had heard how great their customer service was, so I put it to the test. I tweeted a picture of the hole to their official Twitter account, and explained how upset I was, and within minutes they slid into my DM’s (directly messaged me).
After messaging back and forth for a few minutes, they provided me with their customer service number that I ended up calling a few days later.
The woman on the phone could not have been nicer. She gathered some personal information from me, as well as information regarding the pants, and emailed me the return label while we were still on the phone, in order for me to ship my pants back to their warehouse…for free.
I had my dad, who works for FedEx (#blessed), ship my pants back for me, and exactly two weeks later, I received an electronic gift card from lululemon for $92. Naturally, I bought a new pair of leggings within 5 minutes of getting the gift card…it felt like Christmas morning.
lululemon gets it; they know why.
Take note people!