In one of my previous posts, I explained that one of the keys to success in regards to content marketing is understanding your audience and truly creating your content for them, based on their needs, wants, and passions.
Although I believe that to be one of the major keys to success, there is SO much more to the success behind content marketing. An article titled “7 Content Marketing Trends That Will Reign Supreme in 2016” from jeffbullas.com lays out a few more keys to success, for those looking to stand out in the digital world. Jeff Bullas is the world’s #1 Content Marketing Influencer, Social Media Marketing Strategist & Speaker.
Trend #1: The magic of user-generated content
As companies try to build and maintain customer loyalty, it’s imperative to understand that their target consumers are 70% more likely to refer to User Generated Content (UGC), such as reviews and recommendations from other consumers than the company’s professionally written content.
Trend #2: Zero in on interactive storytelling
I think that the best way to describe this section is as Jeff Bulla states: “They demand content in which they can get involved, without feeling targeted. They seek a visual story that’s powerful and out of the box.” The best way to connect with your audience, and ultimately allow them remember you, is through great, compelling stories.
Trend #3: Episodic content is a must-have
The best way to keep your audience your audience engaged in your company is by strategically disseminating your content over a period of time; this will subconsciously lead your consumers back to your content time and time again.
Trend #4: Try personalizing your content
We are surrounded by hundreds of different types of content every single. It’s gotten to the point that we don’t even recognize it anymore because it’s just become apart of our lifestyle. If your company has the opportunity, more importantly the budget, to create different content for each of your target audiences…DO IT!
Trend #5: Select social media for content distribution
92% of marketers reported using social media as a primary component of their marketing strategy in 2015. More social media platforms being created means an increase in opportunity to reach your target market. Companies need to study their audience, know which platform their audience is primarily using, and put content there!
Trend #6: Content marketing and SEO go hand in hand
The article said it best: “SEO and content marketing complement each other. Content marketing fulfills the demand created by SEO…Who doesn’t want to be on the first page of any search engine?
Trend #7: Budgets will skyrocket
Creating content good content that is engaging and effective isn’t cheap, and it’s certainly not going to get cheaper; content marketing budgets are going to see a significant increase in 2016.