According to the Content Marketing Institute, these are the top 8 brands with the best content marketing strategies:
Because IBM is a technical company, they need to have technical content, and they implement that through their many different blogs. They are a company that is trusted by millions, and reaches millions of people in different technological facets of life. A few examples of their different blogs are: Citizen IBM, Building a Smarter Planet: A Smarter Planet Blog, IBM Software Blog, SocialBusiness Insights Blog, IBM Impact Blog: Promoting Discussion and Perspectives.
Hootsuite “lets you do more with social media.” Their video that they created, capturing the success of Game of Thrones went viral, particularly because they understood that many of those in Hootsuite audience like Game of Thrones, and immediately connected with the video. Hootsuite advises other brands, even if they’re technical (like IBM), to have some fun! Create some non-serious, light content for your brand!
As a social-sharing service, Buffer gets it, they know how to get their posts spread across many platforms, many times! They’re advice on creating shareable content:
- Don’t forget about killer content
- Ask for shares
- Put out your information strategically
- Use subtle cues to further advance sharing
- Have social fans!
“Promote the heck out of your content. Social sharing is just as valuable as creating the content itself.” – Neil Patel, Content Marketing Institute
The biggest thing that Microsoft has going for them is STORYTELLING! When a company can tell a good, compelling story, they will, without a doubt, gain any and all of the attention that they’re looking for. Two big things to remember when creating god stories for your brand is to stay humble and stay relevant.
Jay Baer of Convince & Convert called McDonald’s content “the best example of content marketing ever…could be the start of a cultural change that impacts every business.” They reviewed 450 question on their website everyday, and answered more than 10,000 of them. Could you ask for a better, more transparent customer service?
Disney specializes in being magical; they promote magical lifestyles. They invite people into their magical world through their blogs, and it works, people become hooked!
HubSpot’s “inbound marketing” strategy is what sets them apart from everyone else. Inbound marketing “turns strangers into customers and promoters of your business.” Their blog page is constantly being filled with hourly posts with creative content; HubSpot has a lot of things to say and create, but more importantly, they have quality things to say and create.
As we all already know, GoPro is all about the visual content. My favorite part about GoPro’s content is that they don’t show-off their products, but rather they get their content from their customers using their products…it’s genius.